Zed’s Cookie Statement

Just as most other websites, Zed uses cookies. A cookie is a small text file that is stored on your computer by the browser. Cookies serve many purposes. For instance, they may be used in order for your browser to remember whether you have visited a website before, or to monitor how you use the website. The browsing activities that may be recorded include which (part of a) page you looked at and whether you have clicked on an ad or not. As such, cookies may hold a variety of data about website users.
 
About this Cookie Statement
 
We like to be transparent about how we, as well as other parties, collect, use and store your (personal) data. In this statement we explain how cookies are used on our websites and how you can control them.
 
Zed may use both session cookies and persistent cookies to better understand how you interact with our websites, to monitor aggregate usage by our users and web traffic routing on the website, and to improve the website and the services.
 
A session cookie enables certain features of the website and is deleted from your computer when you disconnect from or leave the website. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our websites. Persistent cookies help our websites to recall specific information on subsequent visits. The persistent cookies we use may for example remember your country and language preferences, both based on your IP address. Persistent cookies can be removed by following your web browser help file directions.
 
Zed also uses third party tracking cookies. Zed uses:
 
  • Google Analytics;
  • AdNetwork
Zed uses these cookies to get information about how you use the website, where you click, which device you use, the date and time of your visit and similar purposes. Below we briefly explain what each cookie is used for. This description is not meant to be exhaustive, but rather to give you an impression how those cookies work. In addition to the third party tracking cookies listed, Zed may decide to use other similar cookies. Those cookies serve the same purposes, namely customising ads and analysing your online behaviour. Furthermore, Zed may also use its own technology or technologies of other companies similar to cookies. All these technologies share that they aim to analyse website behaviour in order to improve the user’s experience. Comparable technologies are web beacons and page tags.
 
Google Analytics
 
Google Analytics is used to get a better idea of how our users interact with the website. We don’t see how an individual user uses our website, but how all of our users use the website (aggregate level). For example, we may see which parts of our websites are the most or the least popular. This gives us a better understanding as to how we might improve the website.
Google may transfer this information to third parties if law requires this, or where such third parties process the information on Google's behalf. We have no influence over the processing of personal data by Google. Please read the privacy statement of Google(which may change periodically) to read what they do with your (personal) data via these cookies.
 
AdNetwork
 
AdNetwork is a tracking cookie. Tracking cookies are placed by online advertising companies. This cookie, albeit to a very small extent, tracks your movement on the internet for statistical and marketing purposes. With the help of these cookies we are able to serve ads that are the most interesting to you as a user of our websites.
 
Criteo
 
Criteo is also a tracking cookie. Equally, Criteo is used so we can display products and services that are the most relevant to you, based on your recent browsing behaviour. Without Criteo you might receive ads that are less interesting than the ones you get now. See the privacy statement of Criteo for further information. 
 
BlueKai
 
Bluekai is an Oracle company that helps other companies to personalise online, offline and mobile based advertisements. Zed also makes use of BlueKai to enhance your website experience. With BlueKai’s technology Zed has a better understanding of the kind of websites you visit and consequently, what ads match the best with the your browsing behavior.
 
Platform161
 
Platform161’s technology enables us to collect information about the user’s online interaction and record conversions. To this end, Platform161 may also use information of other parties to optimize ads. With Platform161’s technology we are not only able to customize ads, but additionally prevent repetitive ads. For a more extensive explanation about how Platform161 uses your (personal) data, please visit their privacy statement.
Social media buttons
Our website features social media buttons. These buttons are used by the providers of these services to collect your personal data. For example, the Facebook Like button is hosted by Facebook and your browser sends the cookie data to Facebook. We have no access to this information and Facebook does not share the information with us. For more information, please visit Facebook’s privacy statement.
 
Controlling cookies
 
If you don’t wish to receive cookies, you can modify your browser settings so that it notifies you when cookies are sent or you can refuse cookies altogether. Refusing cookies may result in a different website experience or not being unable to use certain services. Your browser also allows you to delete cookies that have already been set. If you want to restrict or block cookies that are placed on your browser or device, then you can do this through your browser settings; the help function within your browser should inform you how.
 
Changes to this Cookie Statement
We reserve the right to modify this statement. We recommend that you review this statement regularly, so that you remain informed of any changes.


 
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